The AdWords Editor: A Game-Changer for Mobile Users

In today's digital age, mobile devices have become an essential part of our daily lives. With consumers spending more than 15 hours each week researching on their mobile devices, it's crucial to have accurate measurement across devices and actions. Google has recognized this need and is introducing a new feature in AdWords that allows developers without mobile sites to deep-link to their app when users search for relevant keywords.

This innovative feature is set to revolutionize the way we interact with apps on our smartphones. According to Phil McDonnell, a product manager at Google, more than 25 percent of smartphone users find new apps via search engines. This statistic highlights the importance of having a strong online presence in order to reach potential customers.

The AdWords Editor also sheds light on another important aspect of mobile usage: app abandonment. On average, a smartphone user has 36 apps installed on their device, but only uses one-quarter of them. This means that many apps are going unused and unloved, which can have a significant impact on developers who invest time and resources into creating these applications.

The new AdWords feature aims to change this by providing a seamless experience for users, allowing them to quickly access the app they're looking for without having to navigate through multiple screens or search for it in the app store. This not only enhances the user experience but also increases the chances of conversion and ultimately drives business growth for developers.

In conclusion, the AdWords Editor is a significant step forward in the world of mobile marketing. By providing developers with the ability to deep-link to their apps directly from search results, Google is making it easier than ever for users to find and engage with their favorite applications. As consumers continue to spend more time on their mobile devices, it's essential for businesses to adapt and evolve to meet their needs. The AdWords Editor is a powerful tool that can help developers do just that.

Adwords editor lets users do all